Heavily influenced by Art Deco, Hollywood Glamour, and the late David Collins, the client wanted to encapsulate these fundamentals into the logo and branding. Primarily focusing on a high end, glamorous and luxurious feel for their target market.

The logo for Lotus Interior contains a Wordmark inside a shape, giving it a simplified emblem quality. As such, it does not need to be stacked or placed side by side, making it straightforward to replicate across marketing materials and branding.

It focuses predominantly on the interior design business, capturing the essence of what an Interior Designer does – making interior spaces functional, safe, and aesthetically pleasing.

The outer rectilinear geometry shape is an arrangement of Lotus Interiors’ initials ‘L’ & ‘I, as well as representing a room – the walls, furniture, rug, decorative items, and the space. In addition, it’s been created to replicate the corner of a building or a store front. It is a good balance of femininity & masculinity, and implements the hallmarks of Art Deco with its symmetrical, bold, sleek, and intricate line art.

A san serif Art Deco font that was inspired by 19th to early 20th century Japanese designs on cosmetics packing and posters was utilised. With the use of all capital letters for the Wordmark to emphasise the quintessential style of that period. It is contemporary yet timeless, with curvaceousness to give balance to the angular diamond outer shape.

The colour gold (metallic) and black was selected to give an opulent and extravagant quality to the logo and help it stand out against an array of backgrounds which can occasionally be refreshed.

Overall the branding is aesthetically pleasing, has a modern, premium and extravagant feel. It pays homage to Art Deco, Hollywood Glamour, and the late David Collins being luxurious and majestic, and is suitably fitting for a new startup business.